Top 5 Travel and Local Apps in South Africa Q4 2024

In the fourth quarter of 2024, South Africa's travel and local app market showcased varied performance across the top five applications, with data insights provided by Sensor Tower.

Instabridge: WiFi Hotspot Map from Instabridge Sweden AB experienced a dynamic quarter. Weekly revenue saw fluctuations, peaking at around $21 in late November. Downloads were notably strong, culminating in 40.9K by the end of December. Active users grew steadily, reaching over 72.1K by the quarter's close.

Booking.com: Hotels & Travel maintained a consistent download rate, starting from 19.5K and peaking at 24.3K in the final week of December. Active users followed an upward trend, peaking at approximately 757.9K in mid-December.

Google Maps downloads saw a gradual increase, reaching 28.2K by the end of the quarter. The app sustained a high level of active users, with numbers fluctuating around 16.3M.

FlySafair downloads surged to a high of 24.8K in late November. Active users also rose, peaking at 189K at the beginning of December before a slight decline towards the quarter's end.

Airbnb downloads showed a modest increase, closing the quarter at 9.6K. Active users displayed a steady growth, achieving a peak of about 257K in the last week of December.

For a deeper dive into these trends and more insights, visit Sensor Tower.